From Strategy to Trusted Market Entry

Austrian and DACH companies entering the Balkan market often face the following three biggest challenges:

1. How to set up a reliable local operating kernel

2. How to find the right people

3. How to build a sustainable growth model in the new market environment

Through the People Focus service From Strategy to Trusted Market Entry, we solve all threesimultaneously for you by building your entire business ecosystem – talent, strategy, operations and growth.

What makes us unique?

Two senior founders – one for PEOPLE, one for BUSINESS.

Saša Marinković – PEOPLESIDE

  • End-to-end recruitment, team-building, virtual office and operational deployment
  • 20+ years of experience as CEO and director of companies in Serbia and Romania
  • Directly managed the placement of Austrian and international companies (IT, real estate, agritech, sport)
  • Focus on the DACH region: understands the mentality, standards and expectations of Austrian companies

Vladimir Veličković – BUSINESS SIDE

  • Strategy, scale-up, market entry, funding, business model, operations and growth
  • 20+ years of experience in international scaling and transformation of companies
  • Expert in: Market Entry Strategy, Scale-Up Frameworks, Fundraising, Business Model Redesign, Digital Transformation
  • Author of business books and lecturer in accelerators

Together, Saša and Vladimir lead companies through the entire process, from go-to-market start-up to scaling and profitable growth.

What do you get with From Strategy to Trusted Market Entry?

1) Market Entry Strategy

  • Market, competition and legal framework analysis
  • Operating model, pricing and business model
  • Location, partners, suppliers, sales channels
  • Employment plan and HR structure
  • 90-day kickstart blueprint

2) Complete Talent Infrastructure

  • End-to-end recruitment according to DACH standards
  • Onboarding, organizational culture, SOPs
  • Virtual office + administrative support

3) Operational setting

  • Company registration, legal and tax structure
  • Office, accounting, local duties
  • Setting up processes, KPI systems, controls

4) Sales & GTM launch

  • Go-to-market strategy and first revenues
  • Accelerated growth and exponential scaling

5) Executive Leadership On Demand

  • Fractional CEO / COO / CSO / CMO
  • Investor preparations and fundraising
  • Leadership coaching for the local team

With the help of People Focus, you can expect 3x faster entry into the Balkan market, 2x lower risk and 1.5x lower costs – and all without wrong hiring, bad strategic decisions, as well as without cultural and operational misunderstandings.

Contact us to discuss your entry into the Balkan market and lay the foundations for the long-term growth of your business.